Thursday, February 24, 2011

Living well is a radical idea

The promise I made myself entering the dog food business (AAPT) was to make a difference. I did not want to make just “another” dog food, but one that truly contributed to a dog’s wellness. So I asked my friend Alan about canine nutrition as he regularly sees both healthy and sick dogs.
Alan Shulman, DVM says; “Healthy dietary nutrition is perhaps the most vital component of a strong immune system, because this system relies on multiple nutrients to function properly. Nutritional deficiencies or excessive intake of particular nutrients may suppress the immune system and increase the risk for disease.”
I asked the doctor if the right food formula can enhance the level of “wellness.” Here’s his response:

“While it is difficult to enhance a normal functioning immune system, there are things that you can do to protect and strengthen the immune system of your pet during periods of illness or in the face of chronic disease. There are two major changes you can make in your pet’s diet to help their immune system. First, you can enrich their diet with antioxidants and second, you can make sure they are getting enough nutrients and micronutrients. Antioxidants are vitamins and minerals, found in foods and also available as supplements, that removes harmful oxidants from the bloodstream. Oxidants, also known as free radicals, are among the toxic byproducts produced when food is turned into energy. They are also byproducts of cigarette smoke, pollution, sunlight exposure, and many other environmental factors. Free radicals are capable of damaging DNA and suppressing the body's immune system. Free radicals also play an important role in the development of many diseases.”
All American Pet Company Grrr-nola Natural and Bow Wow Dry Breakfast Cereals contain effective levels of various antioxidants, but supplementing our formula with products from Alan’s store could make a significant difference if you smoke or live in an area where the air quality is compromised.
Pass it on.

I’m all about living well and want no less for my dogs.

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