Living well is a radical idea

The promise I made myself entering the dog food business (AAPT) was to make a difference. I did not want to make just “another” dog food, but one that truly contributed to a dog’s wellness. So I asked my friend Alan about canine nutrition as he regularly sees both healthy and sick dogs.

Alan Shulman, DVM says; “Healthy dietary nutrition is perhaps the most vital component of a strong immune system, because this system relies on multiple nutrients to function properly. Nutritional deficiencies or excessive intake of particular nutrients may suppress the immune system and increase the risk for disease.”

I asked the doctor if the right food formula can enhance the level of “wellness.” Here’s his response:

“While it is difficult to enhance a normal functioning immune system, there are things that you can do to protect and strengthen the immune system of your pet during periods of illness or in the face of chronic disease. There are two major changes you can make in your pet’s diet to help their immune system. First, you can enrich their diet with antioxidants and second, you can make sure they are getting enough nutrients and micronutrients. Antioxidants are vitamins and minerals, found in foods and also available as supplements, that removes harmful oxidants from the bloodstream. Oxidants, also known as free radicals, are among the toxic byproducts produced when food is turned into energy. They are also byproducts of cigarette smoke, pollution, sunlight exposure, and many other environmental factors. Free radicals are capable of damaging DNA and suppressing the body's immune system. Free radicals also play an important role in the development of many diseases.”

All American Pet Company Grrr-nola Natural and Bow Wow Dry Breakfast Cereals contain effective levels of various antioxidants, but supplementing our formula with products from Alan’s store could make a significant difference if you smoke or live in an area where the air quality is compromised.
Pass it on.

I’m all about living well and want no less for my dogs.

I would like to introduce Dr. Alan Schulman.

Alan Schulman is a renowned Board Certified Veterinary Surgeon. While he is particularly known for his orthopedic, neurologic, and reconstructive surgical expertise, he performs a broad spectrum of thoracic, cardiovascular, and soft tissue surgery for his general practice and referral clientele. Dr. Schulman’s extraordinary skills and intuitive powers regarding veterinary medicine and surgery have won him intense loyalty throughout the community -- And that includes me,  Magoo, Hannah and Little Starr.

While Dr. Schulman’s clientele reads like the who’s who of the entertainment industry, his practice thrives because of the unquestionable confidence and passion with which he treats each and every animal. For this reason, and many others, Dr. Schulman (http://www.animalmedicalcenter.com/)  is consistently sought out for his expert advice and endorsement for various animal related issues. His passion and talents for high quality veterinary care has awarded him the highest recognition within his profession.

And that is why Dr. Schulman will be joining the All American Pet Company (AAPT)  family as an advisor beginning March 1st. I’ve always believed that asking the right questions can be just as important as having the right answers when you want your dog to live better, longer.

Lisa, live well.

Getting onto retail shelves is a complicated time and people intensive process.

Without the tremendous support of our retailers we would be unable to bring our products to the marketplace. Recognizing the challenges that we faced, we have been fortunate to have the Delhaize Group behind us for the retail launch of the All American Pet Company.

The U.S. is the largest market for Delhaize Group which is the parent company for the Food Lion supermarket banner. At the end of 2009, Delhaize Group operated 1,607 stores under different banners in the U.S.  With 2009 revenues of $19.0 billion, Delhaize U.S. is the third largest supermarket operator by sales on the east coast of the U.S. and the first major account to carry our Grrr-nola Natural and Bow Wow Breakfast lines of heart-healthy dry dog foods.

Food Lion sold our product off the shelf sending us reorders within days of our first shipments.  With so positive a consumer reception for our brand, we can only anticipate building a strong consumer franchise for all our product lines.  

Because our dogs have become members of our family, we want them to have the life affirming nutritional benefits we enjoy daily – now they can.

Lisa – Live well.

In celebration of a strong heart

While Valentines’ Day comes but once a year, I celebrate the love I share with my dogs everyday. Some years ago when I discovered that millions of dogs are susceptible to a variety of heart conditions, and millions more are all ready afflicted with conditions that will impact their quality of life and lifespan, I was determined to make a difference.

As might be expected it has taken years to find a natural intervention that could allow dogs to live better and live longer, but my amino acid supplemented heart-healthy Grrr-nola Natural and Bow Wow Breakfast dog foods are coming to the nation’s retailers.

The sweetest Valentines' is a strong and healthy loving heart.

Lisa

GRRR-NOLA Natural Dog Food Bars: A market first

We are very excited with our unique natural food bar entry into the pet snack and food category. Providing dog owners with a great tasting snack that is also a natural and heart-healthy meal in a uniquely convenient bar will open opportunities for the All American Pet and its investors that only market moving innovations can provide… this was the case with Kellog’s introduction of its first consumer food bar which became a billion dollar business.

As a convenience item we see the Grrr-Nola Natural food bar on the shelves of the nation’s 37,700 drug stores where pet products posted a 67 percent increase from the year previous. Of the eleven categories showing the strongest growth in drug stores, eight were foods.

Add to those chain store numbers the 138,205 convenience stores, the supermarkets and big box retailers and AAPCO will have a ubiquitous retail presence allowing it to extend its initial bar brand introduction to its Chompions, Fido Flakes and Chewa-Bunga brand line extensions.

Life is too short to not live it as well as we can and that goes double for my dogs.

Lisa