Wednesday, February 16, 2011

Getting onto retail shelves is a complicated time and people intensive process.

Without the tremendous support of our retailers we would be unable to bring our products to the marketplace. Recognizing the challenges that we faced, we have been fortunate to have the Delhaize Group behind us for the retail launch of the All American Pet Company.

The U.S. is the largest market for Delhaize Group which is the parent company for the Food Lion supermarket banner. At the end of 2009, Delhaize Group operated 1,607 stores under different banners in the U.S.  With 2009 revenues of $19.0 billion, Delhaize U.S. is the third largest supermarket operator by sales on the east coast of the U.S. and the first major account to carry our Grrr-nola Natural and Bow Wow Breakfast lines of heart-healthy dry dog foods.
Food Lion sold our product off the shelf sending us reorders within days of our first shipments.  With so positive a consumer reception for our brand, we can only anticipate building a strong consumer franchise for all our product lines.  
Because our dogs have become members of our family, we want them to have the life affirming nutritional benefits we enjoy daily – now they can.
Lisa – Live well.

No comments:

Post a Comment